Consulting ———
Consulting ———
Consulting —
DATA DRIVEN
DATA DRIVEN
DATA DRIVEN
COMMUNICATION
COMMUNICATION
COMMUNICATION
Transforms customer feedback, social signals,
and audience data into a clear, prioritized communication strategy
Transforms customer feedback, social signals, and audience data into a clear, prioritized communication strategy
Transforms customer feedback, social signals,
and audience data into a clear, prioritized communication strategy
We use customer feedback, social signals, and audience data to understand what audiences care about and how they respond.
———
Decision Science
then helps compare communication options, prioritize messages and channels, and decide what to say, to whom, and where.
OUR SERVICE ——
WHEN TO USE ——
Communication
Strategy
——
Build or refine brand, campaign, and communication strategies.
Understand your
Audience
——
Explore how different audiences think, feel, and respond.
Analyze Customer
Feedback
——
Turn customer feedback and social listening data into actionable insights.
Prioritize Key
Message
——
Identify priority audiences, messages, and channels under limited resources.
Impact
Measurement
——
Evaluate communication effectiveness and identify areas for improvement.
Evaluate communication effectiveness and identify areas for improvement.
WHEN TO USE ——
Communication
Strategy
——
Build or refine brand, campaign, and communication strategies.
Understand your
Audience
——
Explore how different audiences think, feel, and respond.
Analyze Customer
Feedback
——
Turn customer feedback and social listening data into actionable insights.
Prioritize Key
Message
——
Identify priority audiences, messages, and channels under limited resources.
Impact
Measurement
——
Evaluate communication effectiveness and identify areas for improvement.
WHEN TO USE ——
Communication
Strategy
——
Build or refine brand, campaign, and communication strategies.
Understand your
Audience
——
Explore how different audiences think, feel, and respond.
Analyze Customer
Feedback
——
Turn customer feedback and social listening data into actionable insights.
Prioritize Key
Message
——
Identify priority audiences, messages, and channels under limited resources.
Impact
Measurement
——
Evaluate communication effectiveness and identify areas for improvement.
OUR METHODOLOGY ——
1
DATA
Market, customer & competitor evidence
2
INSIGHT
What is happening
and why?
Primary research | Secondary data | Focus groups | Surveys |
In-depth interviews
Primary research | Secondary data | Focus groups | Surveys | In-depth interviews
Primary research | Secondary data | Focus groups | Surveys | In-depth interviews
3
DECISION
✹ Model scenarios & compare trade-offs
✹ Model scenarios & compare trade-offs
✹ Prioritize what matters & where to act
✹ Prioritize what matters & where to act
✹ Turn choices into a measurable roadmap
✹ Turn choices into a measurable roadmap
What You Get
What You Get
✹ Audience segmentation and profiles
✹ Audience segmentation and profiles
✹ Audience analysis - perception, needs, and behavior, Customer feedback and social listening insights
✹ Audience analysis - perception, needs, and behavior, Customer feedback and social listening insights
✹ Message and channel performance analysis
✹ Message and channel performance analysis
✹ Communication opportunities and recommendations
✹ Communication opportunities and recommendations
And with Decision Science Output
And with Decision Science Output
✹ Market data, size, growth, trends, and future outlook
✹ Prioritized audience–message–channel combinations
✹ Market data, size, growth, trends, and future outlook
✹ Customer needs, behaviors, and key segments
✹ Comparison of communication options and trade-offs
✹ Customer needs, behaviors, and key segments
✹ Competitor landscape, positioning, and market dynamics
✹ Evidence-based communication strategy with clear decision rationale
✹ Competitor landscape, positioning, and market dynamics
✹ Coordinated communication roadmap with priorities and timing
WHAT YOU GET ——
From Insight to Actionable Output
Let’s Create a Brighter Tomorrow.
Talk with our experts to explore how Decision Science can help
your organizationgrow, adapt and make a greater impact.
Let's Talk →
Let’s Create a Brighter Tomorrow.
Talk with our experts to explore how Decision Science can help
your organizationgrow, adapt and make a greater impact.
Let's Talk →
M &S ullivan
M & Sullivan
Decision Science Consulting
contact@mandsullivan.com
Mint Tower, 719 Banthat Thong Road, Wang Mai, Pathum Wan, Bangkok 10330
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M & Sullivan
Decision Science Consulting
contact@mandsullivan.com
Mint Tower, 719 Banthat Thong Road, Wang Mai, Pathum Wan, Bangkok 10330
Subscribe for Decision Science's
recipe
Email *
Yes, subscribe me to your newsletter.