
Consulting ———
Consulting ———
Consulting —
MARKET
MARKET
MARKET
INTELLIGENCE
INTELLIGENCE
INTELLIGENCE
Collect data and converts primary research, surveys, and data audits into clear,
decision-ready market insights
Collect data and converts primary research, surveys, and data audits into clear, decision-ready market insights
Collect data and converts primary research, surveys, and data audits into clear,
decision-ready market insights


Understand the market and uncover
where growth could come from.
———
We combine market, customer, and competitor intelligence to identify opportunities.
Decision Science
then helps compare options, prioritize the strongest opportunities, and determine where and how to grow
OUR SERVICE ——

WHEN TO USE ——

Explore
New Markets
——
Enter new markets,
categories, or
customer segments.

Identify New
Growth Potential
——
Discover
new sources of growth
and expansion.

Understand
Market Dynamic
——
Understand
changing customers
and competitors.

Develop
New Products
——
Identify customer needs
and develop
new product concepts.

Validate &
Prioritize Growth
——
Evaluate opportunities and set clear growth priorities.

WHEN TO USE ——

Explore
New Markets
——
Enter new markets,
categories, or
customer segments.

Identify New
Growth Potential
——
Discover
new sources of growth
and expansion.

Understand
Market Dynamic
——
Understand
changing customers
and competitors.

Develop
New Products
——
Identify customer needs
and develop
new product concepts.

Validate &
Prioritize Growth
——
Evaluate opportunities and set clear growth priorities.

WHEN TO USE ——

Explore
New Markets
——
Enter new markets,
categories, or
customer segments.

Identify New
Growth Potential
——
Discover
new sources of growth
and expansion.

Understand
Market Dynamic
——
Understand
changing customers
and competitors.

Develop
New Products
——
Identify customer needs
and develop
new product concepts.

Validate &
Prioritize Growth
——
Evaluate opportunities and set clear growth priorities.

OUR METHODOLOGY ——
1
DATA
Market, customer & competitor evidence
2
INSIGHT
What is happening
and why?
Primary research | Secondary data | Focus groups | Surveys |
In-depth interviews
Primary research | Secondary data | Focus groups | Surveys | In-depth interviews
Primary research | Secondary data | Focus groups | Surveys | In-depth interviews
3
DECISION
✹ Model scenarios & compare trade-offs
✹ Model scenarios & compare trade-offs
✹ Prioritize what matters & where to act
✹ Prioritize what matters & where to act
✹ Turn choices into a measurable roadmap
✹ Turn choices into a measurable roadmap


What You Get
What You Get
✹ Market data, size, growth, trends, and future outlook
✹ Market data, size, growth, trends, and future outlook
✹ Customer needs, behaviors, and key segments
✹ Customer needs, behaviors, and key segments
✹ Competitor landscape, positioning, and market dynamics
✹ Competitor landscape, positioning, and market dynamics
✹ Market gaps, unmet needs, and growth opportunities
✹ Market gaps, unmet needs, and growth opportunities

And with Decision Science Output
And with Decision Science Output
✹ Market data, size, growth, trends, and future outlook
✹ Market data, size, growth, trends, and future outlook
✹ Customer needs, behaviors, and key segments
✹ Customer needs, behaviors, and key segments
✹ Competitor landscape, positioning, and market dynamics
✹ Competitor landscape, positioning, and market dynamics
WHAT YOU GET ——
From Insight to Actionable Output

Let’s Create a Brighter Tomorrow.
Talk with our experts to explore how Decision Science can help
your organizationgrow, adapt and make a greater impact.
Let's Talk →

Let’s Create a Brighter Tomorrow.
Talk with our experts to explore how Decision Science can help
your organizationgrow, adapt and make a greater impact.
Let's Talk →


M &S ullivan
M & Sullivan
Decision Science Consulting
contact@mandsullivan.com
Mint Tower, 719 Banthat Thong Road, Wang Mai, Pathum Wan, Bangkok 10330
Subscribe for Decision Science's recipe
Email *
Yes, subscribe me to your newsletter.
M & Sullivan
Decision Science Consulting
contact@mandsullivan.com


Mint Tower, 719 Banthat Thong Road, Wang Mai, Pathum Wan, Bangkok 10330
Subscribe for Decision Science's
recipe
Email *
Yes, subscribe me to your newsletter.
